In an attempt to increase consideration amongst Australian businesses, the Optus – Yes Business Hub was born. Designing editorial content for the hub, I was the lead designer in charge of bringing the content to life under a clearly defined Creative Filter and Content Pillars.

Before any of this could be done we had to create a set of guiding principles to empower future content creators to bring focus and consistency to the overall campaign. Working closely with the Creative Director, the Optus ‘Go Do’ SMB Content Toolkit was developed.