On the back of the success of the Independence is Precious campaigns 1 and 2, Mission Australia asked us to bring to life the story of heavily pregnant mum Kayla who was homeless and living in a garage with her 6 year old daughter. The campaign came to life through a TVC, social video, social retargeting advertising, digital display advertising and out of home advertising. The campaign resulted in an uplift of online donations of over 300%.

Creative Director: Stuart Hipwell
Producer: Kate Halpin