The brief: Create engaging, sharable content for McDonalds ‘Wake Up Happy’ Surprise Alarm app Asia.

• Create a range of inclusive and market specific content, across multiple content pillars.
• Final artwork/animation must be under 100kb and be able to be resized into four aspect ratios.
• In addition, create artwork for product coupons to feature as rewards within the app.

Content Pillars: Morning Sunshine, Feel-good Happy, Get up and Go!, FIFA World Cup 2014, Hari Raya.

The Surprise Alarm app has achieved over 420,000 downloads and has given out more than 5.9 million “surprises”.

The app, available on the iTunes app store and Google Play store, sends users a prize once a day when they wake up to an alarm set in the app. Prizes range from food and beverages coupons, images and music downloads.

Yvonne Low, McDonald’s senior director of marketing, said: “Waking up in the mornings can be a dread for some and we hope that with these surprises that come along with the alarm, it will inspire all users to Get Up and Go every morning!”

In May 2014 the app was the No. 1 free app in the food and drink category on iTunes and the lifestyle category on Google Play.